Location : 334-2 Euljiro 3ga, Junggu, Seoul
Duration : 8 Weeks
The goal of this project was to propose a new type of store for Hyundai’s new electric cars called IONIQ. The strategy I used for this project was to emphasise the brand’s identity colour and materials. To give a strong aesthetic for the space the modular mirrored panels are installed on the wall, which implies the shape of this brand’s car grille.
